You may now dance to the entire song or record a long reel because TikTok increases video length limit to 10 minutes from 3 minutes from 3 minutes.
TikTok has made headlines recently as Tiktok increases the video length limit to 10 minutes from 3 minutes. According to TechCrunch, TikTok has started to push out the option for users to upload 10-minute lengthy videos. Meanwhile, Tiktok has been testing the update for several months in preparation for its official launch. Initially, the 15 seconds time restriction was increased to 60 seconds. Following that, TikTok again expanded the maximum time limit to 3 minutes in July 2021. And now TikTok increases video length limit to 10 minutes from 3 minutes.
Is TikTok increasing the video length limit to 10 minutes, creating Rivalry?
One of the reasons TikTok has grown so successful is that it gives an auto-generated feed of entertaining. Similarly, its library of special effects, AR capabilities, and song catalog, in addition to streaming short videos, bring it to the highlight. Meanwhile, stitches and duets are two more popular elements that allow creators to collaborate with other users’ content.
The TikTok threat was detected by social media apps YouTube and Instagram. In response, Instagram created the Instagram Reel, a TikTok clone, in 2020. Since then, Instagram has added several Reels features similar to those seen on TikTok, such as the duet-like Remix function. It also made Reels available on Facebook. Shortly after, Snapchat also launched a TikTok-style video feature.
In this way, its rivals like YouTube, Facebook, and Instagram aggressively build out their own TikTok-like short-form video capabilities. This move has threatened TikTok’s success, compelling the company to launch its short-form video platform. As a result, TikTok is working on letting creators generate longer-form videos. Meanwhile, TikTok will start rolling out the ability for users to upload videos length to 10 minutes globally to stay competitive with competing social media corporations. However, while TikTok is after YouTube’s ad dollars, YouTube’s concentration is on TV ad dollars.
New Updates New Revenue Opportunities for TikTok?
The exceeded video length will allow creators more time and freedom to present content like cooking demos, beauty lessons, instructional content, comic sketches, and more. Before the increased video length, creators had worked around TikTok’s restrictions by enticing viewers to stick around for part two or more of their video series. Although this works in some cases, it can be tedious for users having to scroll through a creator’s feed to find the proper video in a series.
On the other hand, longer videos allow for more advertisements, increasing revenue and allowing the app to compete with YouTube in the longer-form content market. TikTok may potentially attract a broader, older demographic that prefer YouTube-length videos.
However, it is unclear how many TikTokers will use the longer-form films. But the shift demonstrates that the company is anxious to provide options for users to stay in the app for extended periods.
When will the updates start rolling out?
According to the company, the option to film lengthier films on TikTok will be available to all users in the coming weeks. Similarly, they will notify when users receive the update. But you will need to make sure you are running the most recent version of TikTok before checking out the function.
Testimonials
“We’re constantly brainstorming new ways to add value to our community and improve the TikTok experience.” “We launched longer videos last year, allowing our community more time to create and be entertained on TikTok,” said a TikTok representative in a statement. “We’re happy to begin rolling out the ability to publish movies up to ten minutes long today, which we think will open up even more creative possibilities for our creators all over the world.”
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