The dynamics of online shopping seem to be transforming after Daraz Nepal announced the launch of Nepal’s first in-app shoppable Live Stream from the 1st of September, 2021.
Daraz, a prominent online market in South Asia, never ceases to astound us with an intriguing campaign and initiative. Now too, they have released Daraz Live as a part of the company’s “Shoppertainment” strategy, consolidates entertainment with retail to provide customers with an innovative and delightful experience.
The Daraz Live stream will be held at three distinctive periods – 12:00 PM, 4 PM, and 6:00 PM from Monday to Friday via Daraz mobile application.
How can you access it?
Keep in mind that if you’re an Android user, all you have to do is update your Daraz mobile app, while iOS users will have to put it on hold until the 6th of September 2021 to upgrade their app.
What to expect?
Daraz Live, based on a closed-looped system, creates a more coherent and interactive “See Now, Buy Now” experience for customers, with a twist to shopping, instant purchasing of a featured product, and audience engagement via a chat function or reaction buttons. Every edition of Live streaming will keep customers up to date on Daraz’s shopping trends and promotions. They’re not done yet! Customers are allowed to win exciting gifts and rewards.
Look Forward to:
Many new exciting features that include: games shows, discounts and promotions, flash sale, exclusive deal, product demonstrations, and brand information.
Here is what MD have to say:
Lino Ahlering, Managing Director of Daraz Nepal, stated that “The introduction of Daraz Live is the next step in creating a more vibrant and inclusive ecosystem here in Nepal. With Daraz Live, we hope to achieve that by helping build a greater level of connection between the customer and the seller. We want to build a strong community where everybody has a platform to access any information that they are seeking when it comes to online shopping. We’re confident Daraz Live is that platform. And with that, we’re hopeful Daraz Live will play a big part in helping the e-commerce ecosystem grow to new heights“.
Daraz Live will be an excellent opportunity for the sellers to connect with their customers as online seller rarely gets such opportunities. The sellers will interact with the customers in real-time and further strengthen the bond between the consumers and sellers. This will benefit the vendor within the short run and help them build a level of trust and acquaintance with customers.
Given the popularity of online shopping in Nepal, Daraz Live Stream might be a commendable and unique means of allowing customers to interact with streamers in real-time for quick and easy responses. While Livestream purchasing is new to Nepal, it holds long-term potential for both companies and e-commerce platforms. Daraz Livestream can’t go unnoticed by shoppers, with so many exciting offers and deals.
You can voice your opinion on whether the Daraz in-app shoppable Livestream will make the most of this exciting new channel.