You now have an additional option in your Earwear section, as India’s No.1 accessories brand boAt is planning to grow its reach in Nepal.
boAt, a prominent consumer electronics brand in India was preparing to set foot in Nepal. In the context of India, the boat was named the No. 1 accessory brand in 2020. They are most known for producing audio devices along with wearable watches. Meanwhile, the Indian-based Corporation has now entered the Nepalese market. Let’s learn more about the company, its accessories, and its price in Nepal.
About BoAt
The company, boAt is an Indian accessories brand based in Dehli that was formed in 2016 by two entrepreneurs, Sammer Mehta and Aman Gupta. Their goal is to manufacture economical, durable, and ultra-fashionable audio products for customers. The primary targeted consumers of the brand are rising teens and young people. Initially, the company entered the market with low-cost, long-lasting cables and eventually moved into accessory manufacturing. The company now produces headphones, TWS Earbuds, earphones, speakers, smartwatches, and fitness wearables. In addition, it was recognized as the world’s fifth-largest wearable brand in 2020.
In just four years, the company has amassed over 800,000 satisfied customers. Similarly, this is India’s leading earwear company, with a market share of 48%. Many well-known Indian celebrities and cricketers have endorsed the brand. However, one of the primary reasons for the increased sales of their products could be due to their collaboration with Marvel. As a result of this collaboration, the brand has launched a slew of items based on Marvel characters. Also, it offers Daily Deals on its website, where customers can get huge discounts. Every day, Daily Deals contains different discount plans for various products. It appears that the company understands how to seize an opportunity and grab the customers’ attention.
boAt in Nepal
The brand may enter the Nepali market through Teletalk Pvt Ltd, a subsidiary of Ramesh Corp. It is the same company that manages brands such as Xiaomi, Colors, Hitachi, Nokia, and other brands in Nepal. As a result, there is no doubt that they have considerable experience in the mobile industry and are currently aiming to launch an accessories brand. The products are available for purchase at boAt and Daraz. Without further ado, let’s look into the price of the boAt accessories in Nepal.
BoAt Accessories Price in Nepal
| Smartwatches | Price in Nepal |
| Wave Beat | Rs. 3,499 |
| Wave Lite | Rs. 3,699 |
| Xtend Sport | Rs. 3,999 |
| Storm Call | Rs. 4,499 |
| Wave Pro 47 | Rs. 4,800 |
| Wave Call | Rs. 4,999 |
| TWS Earbuds | |
| Airdopes 141 | Rs. 2,549 |
| Airdopes 161 | Rs. 2,899 |
| Airdopes 131 | Rs. 2,999 |
| Airdopes 411 ANC | Rs. 5,299 |
| Wired Earphones | |
| BassHeads 100 | Rs. 899 |
| Wireless Neckbands | |
| Rockerz 235 V2 | Rs. 2,079 |
| Rockerz 255 Pro+ | Rs. 2,799 |
| Rockerz 330 | Rs. 3,399 |
| Charging cables | |
| Type C A320 | Rs. 399 |
| Micro USB 150 (1.5m) | Rs. 799 |
| WCD QC3A USB Adapter | Rs. 799 |
| Portable Speakers | |
| Stone 190 | Rs. 2,699 |
Final Thoughts
It’s great to see a new brand enter Nepal with its economical yet durable audio and wearable items. But the question is whether boAt can compete with firms like Xiaomi and Realme, which already provide some of the best affordable wearable gadgets. According to boAt’s reputation, it has already surpassed large corporations in India that were selling accessories at exorbitant prices. Because it knows when to seize an opportunity, it arrives just in time with economical yet long-lasting products. As a result, they became the No.1 accessories brand in India.
Meanwhile, the battle will be extremely difficult for the company in Nepal, but I believe they are already prepared for it. What are your thoughts on the launch of boAt products in Nepal? Let us know by leaving a comment below or joining us on Facebook, Twitter, Instagram, and Youtube.
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